LEAD DESIGNER
LONDON
In 2012 I had redesigned Grand Visual's website to better serve mobile users, and to bring their outstanding digital out-of-home production work to the fore.
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That site served them well for three years, but since it launched, the company had doubled in size, opened a second office in New York City, and won a load more awards. The 2012 site was beginning to show the strain.
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One of the most successful aspects of the previous design had been the way it featured the company’s award-winning work on the homepage, and we wanted to keep that aspect in place. But I also needed to give a better sense of the scale of Grand Visual’s offering, and project a brighter, bolder and more dynamic brand image.
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In the three years the existing site had been running, a large library of blog posts and case studies had built up, so we wanted to avoid a major data migration or need to rework past content. Consequently we stayed with WordPress as the CMS, but set about a major front-end change. I designed a responsive website design that took advantage of the full range of devices and screen sizes from smartphones to wide-screen cinema displays.