Emu Bikes is a new electric bicycle company that has chosen to forego the usual route to market of selling its bikes to bike shops, and instead sell entirely online. Our friends at Antidote had developed the brand and asked us at Tribus to translate the new brand for the web.

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Because we wanted to create a site as unique as the Emu bikes, we chose to use WordPress as the content management framework for our e-commerce website design because it offers extensive design flexibility. E-commerce functionality is provided by the excellent WooCommerce plugin, and we also created a bespoke integration with credit facility Hitachi Pay-by-Finance.