
IN STORE APP
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LEAD DIGITAL DESIGNER
VODAFONE GROUP
LONDON
Whilst working at Vodafone Group's head office in Paddington I helped create many digital products for a range of markets, working in small and large teams in an agile design environment.
This tablet app was created for users in store. It is intended as a stand alone product that enables users to check through their usage and needs, and delivers a range of products and services based on these results.
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CONSUMER
WEBSITE
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DIGITAL DESIGNER
VODAFONE GROUP
LONDON
WS2 – Web Simplicity 2 – was a large multiple stakeholder project which involved redesigning Vodafone's global website designed to be shared between all Vodafone's 21 markets.
Working as part of an agile team, the responsive framework was created with user-centric design and repeated user testing throughout the process, applying feedback and results to amend and revise the design through each sprint.
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MY VODAFONE APP
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DIGITAL DESIGNER
VODAFONE GROUP
LONDON
The My Vodafone App is Vodafone’s most important channel for Vodafone customers by offering up-to-date information about data, call and sms consumption as well as the latest billing information. The majority of Vodafone’s customer base access the app frequently, so the main concern is to offer a simple, yet sophisticated, service.
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As part of the design team I helped create a large portfolio of icons to aid customers in finding their way to products and services. Simple and modern in style and created from scratch, they represent the Vodafone brand in all channels, including packaging and above the line advertising.



